When you’re pitching your business or an idea, you only have a few seconds to grab someone’s attention. You rarely get a second chance, so take the time to fine-tune your pitch.
But what makes the perfect pitch? Here are 9 tips to making a big impression:
Study the background of each judge or investor to understand what drives them and adjust your business pitch to the panel of experts. You can look for information on Google and other sources like LinkedIn or Pipl.
2. Practice makes perfect
Practice with family members, friends or coworkers to get more familiar with your pitch and to find out what the most common questions are. Ask yourself what you would change and practice it again, and again. The more comfortable you are with your pitch, the more effective your presentation will be.
3. Tell a great story
People remember stories, not presentations. So grab your audiences’ attention within the first seconds through a great opening. Add some humour to connect with your audience while you’re talking about your journey and pitfalls. This way your audience will remember you.
4. Get creative
Use your creativity to get your audience engaged and reinforce your story though appealing slides. Include graph and data visualisation, images, video or anything visual to stand out. You can use creativity tools like Canva, Visme, Stencil or Befunky. To find stock images, check out free resources such as Pexel, Pixabay or Flickr.
Image Source: Pxhere
5. Present a problem and a solution
What is the problem and who is suffering from it? Introduce the solution (EVERYONE is waiting for) and how it adds value to your customer. Don't forget to explain why your product or service is better than any alternatives on the market and what you need to be successful, e.g. how you would benefit from a serviced office from Orega.
6. Get to the point
Don’t overwhelm your audience with too much information. Keep your pitch clean and simple to make sure everyone understands what you’re offering as well as your value proposition. Your audience will be curious to find out more about the solution, if they're interested in your product or service.
7. Timing is precious
During the #StartMeUp finals you will get 10 minutes to present your business idea. Keep in mind that most of us speak faster when we are nervous. Inexperienced speakers often rush through their presentations and miss important points. A good tip is to do breathing exercises and to practice your presentation more often until you're confident enough to pace yourself.
8. Enthusiasm is contagious
“The fire you want to ignite in others must first burn within you.” – Augustine of Hippo (Latin philosopher and theologian)
Believe in yourself and your ideas. Show true passion and purpose of what you’re doing - and you will find it easier to convince others of your idea.
9. Wrap it up
All good things must come to an end, including your pitch. Summarize your presentation with a clear call-to-action. This gives you the opportunity to leave a lasting impression on the jury.
Put yourself out there and have fun!
Image Source: Pexels
It’s not too late to enter our #StartMeUp Pitch competition. Submit your business idea here and get your pitch ready. Deadline is 10 November 2017.
Follow us on Twitter @OregaOffices for more tips and updates.